Thursday, March 31, 2016

Participation: Brand Story (Picture #3)


      Relax in the serene environment of a lake while canoeing and exploring the scenery.

Wednesday, March 9, 2016

Buzzfeed Blog Hypertarget Selections

1.The first article that caught my eye on Buzzfeed was labelled 13 More Facts We Just Learned About American Wizards. The information gap would be considered quite large for this article, it leaves questions such as what the facts about European wizards? Why are American Wizards special? Is there an American version of Hogwarts? The headline caught my eye because I knew the article is affiliated with J.K. Rowling. She has recently released a series of articles discussing how magic originated in the world and one of the sections focused on the United States and American Wizards. I would rewrite the headline, it would say J.K. Rowling Discusses New Sector of Wizard Magic.

2. The second article I chose was labelled Anna Faris and Chris Pratt's Adorable Son Met An Adorable Penguin.  I chose this article because I am a huge fan of the actor Chris Pratt plus I love penguins, so the headline caught my attention quickly. The only question I would have to ask is what is the pengiuns name and why did Chris Pratt's son meet this penguin? Of course the article answers these questions well and thoroughly. If I changed the headline for this article, it would be "Guardian of the Galaxy star's son is not the only lady killer in the family."


3. The last Buzzfeed article I selected was 15 Spectacular Cookies That You Can Literally Eat For Your Breakfast. I chose this article because, I like to bake and any new recipe usually catches my attention. The information gap, would include what specific cookie recipes is the article discussing, as well as are there any specific ingredients that the recipes specialize in. I would rewrite the headline to include a specific area such as, oat based cookies for a healthy snack in the morning.


Although these blogs caught my attention, the blog that I hope to write will cover the topic of books. The format will be in a list type and will discuss the many genres and styles of books that you can explore during spring break. THe headline would read, 15 Ways to Relax With A Good Book This Spring Break.

Tuesday, February 23, 2016

Writing Challenge #4:

<head>
<title>  Make Your 90’s Childhood Dreams Come True </title>

<meta name="description" content= "Have you ever wanted to recreate your childhood years? Totally 90s Skates gives the option of bringing your rollerblading dreams back to reality. Skates go from children to adults.">
</head>

Lead: Totally 90s Skates, hopes to become the #1 resource for enthusiasts about skates. Advice, reviews, news on inline skates products will provide the customer a selling platform for high-end inline skates. For only 20$ a year for membership, future members will love this deal.

Thursday, January 21, 2016

Lead for Writing Across Platforms Class (Kitty Hawk Lead)

On the date of  December 17th 1903, the Wright brothers test flew their airplane,  in Kitty Hawk, North Carolina.

Sunday, August 30, 2015

Advertising in Television Shows, The New Innovation?

 The documentary The Persuaders discusses the many ways that advertising agencies try to grasp the public's attention and how they succeed in doing it. One concept that the company Madison and Vine developed. The documentary explains that Madison and Vine was created from an alliance between New York's Ad Man and Hollywood Studios. Not only would this alliance spark a brilliant idea for the company Absolut Vodka, but would also spark the idea for many other ad agencies in the near future. With the addition TiVo and DVR to many TV systems, ad agencies are scrambling for new ways to be innovative such as incorporating ads into their television shows.

Taken by MK Feeney
HBO and Absolut Vodka discussed the idea of creating a fictional brand in the HBO television series Sex And The City. This brand would be featured in an episode, where the brand would be called Absolut Hunk. Both of the companies did well after the episode aired, HBO got to feature a brand and Absolut Vodka showed their brand to its key demographic which was the "upscale and glamorous."

The documentary then continues and explains that there are many different agencies that read multiple movie scripts and find the space to add space for advertising things such as food, cars and other amenities. For example the show Modern Family. In the show Modern Family, there is an episode that was shot completely on IPhone and IPad. This was not only an innovative approach for a television show but also gave Apple tons of air time, but also to show the many interesting features of using any Apple product.

I did find the section on advertisements being incorporated in television shows, quite interesting. I found it interesting because unlike some versions of product placement, the television incorporating of advertisements is a new way to show the consumer how useful the product is and does not over glamorize as well. This is also a way to gear towards certain audiences as well.  Even though this technique has been used since the late 90's I feel that it has worked well and should be embraced by all advertising companies. 

The examples of these TV shows are only the beginning. Spanning from comedies to dramas, many different television shows have tried this idea of incorporating advertisements into shows. Which brings to question who will find the newest innovation to catch the public’s attention?

Thursday, April 23, 2015

Animation Blog #10

Write a blog what you consider to be the most important phenomenon of animation.

The multiplane camera was the important phenomenon of animation. With the creation of the multiplane camera, animations such as Snow White and Bambi were a given a new way to see depth and perception in film. As the website No Film School stated,"the multiplane camera was able to give 2D animation a a third dimension which then brought the animation to life, this innovation brought a new way for viewers to enjoy animation. The multiplane camera worked by having each hand drawn cel being moved inch by inch at different speeds and depths this was being recorded as well. Giving the effect of fading in and out of scenes. The animators were able to use the same foreground, and background cels as with this new invention.  One of the most famous scenes with the use of the multiplane camera is the opening scene of Bambi. The viewer is led through the forest and then opens up to the scene of Bambi with his mother. With the use of the multiplane camera it made the audience feel like they were part of the film.  Without the creation of the multiplane camera, 3D film would not exist. The multiplane camera helped the animators realize that depth and perception were important film. Interestingly enough the current animators for Disney are "going to back to their original ways," and using hand drawn cels such as in the multiplane camera. The sequence of the song Let It Go in Frozen was considered to be a new innovation because it merged new animation ways with the old. All of the snowflakes were hand drawn and used with the multiplane camera as well.  You should always keep in mind that everyone ends up going back to their old ways, whether referencing hand drawn cels or using the multiplane camera. A link to a video of how the multiplane camera can be found here:https://www.youtube.com/watch?v=8d4-AUwkKAw.




The multiplane camera being used. 

Sources: http://nofilmschool.com/2014/08/walt-disney-multiplane-camera

Animation Blog #9

Read Detheux part two. Identify a thesis (while there is one guiding thesis, many of his statements are worthy of discussion) and compose a blog (remember to use the guide for good blogging)




Many things were discussed in the reading, but one topic stood out specifically and that was that the United States has basically destroyed the entertainment and movie industry. The article basically says that the culture differences are shocking between the Americans and other countries on how they understand things such as film and animation. It references the movie trailer for the film Amelie and how this classic French film is shown as a way to enjoy the cinematic value of the film, from views of the French landscape to the well told storyline as well. Although in the American trailer the Americans have to be entertained 24/7 so the trailer has been ruined with the overuse of, "bangs, pops and zings," meaning the trailer was fast paced and hard to understand. Keep in mind how is film and animation supposed to grow, if the American industry keeps on "dumbing it down." For example with the movie Z for Zohan the movie was advertised as a kid friendly comedy by Adam Sander, but actually the film was considered to be very raunchy. With the popularity of the film industry in the United States the bar has sadly been set at mediocre.  With the United States monopolizing over film industries, people are not able to view other films as well. For example, the Disney Company has taken over the animation field. If any improvements for animation have come out, it is always through Disney. An interesting thing to consider is why has "
North American popular culture" taken something that has depth and complexity, and almost invariably, transform it into something that is so very bland," this brings to mind the idea of remakes. Films that were considered to be classics have been ruined by being remade. An example of this is the classic horror film Psycho. Since the movie industry cannot come up with original ideas, they decided to reboot all of the horror films. The original Psycho directed by Alfred Hitchcock horrified viewers and became an instant classic. In the late 1990's a remake of Psycho was made with Vince Vaughn as Norman Bates, the film did not profit well showing, that you should not reinvent movies. As the critique by Xfinity Entermainment stated,"a blank expression and pale complexion do not make psychopath." I feel that the only way for people to truly enjoy the cinematic experience such as in France, we need to come up with new ideas and accept the idea of avant-garde films as well. 
1960 Psycho original film 

1996 Psycho remake